The New Era of Retail.

We worked with SERGE LUTENS to introduce a brand new Retail Automated System called ID@RAS that leverage RFID tech, an iPad app, and AI data analysis to provide customers with personalised product recommendations and data insights for the brand.

Seamless O2O experience, smooth customer journey with data capturing.

Customer Experience Data capture

SERGE LUTENS beauty advisor helps customer choose the right product(s) for testing and provides makeup session at the makeup table. Tested products placed on the table with RFID reader hidden under will be identified and displayed on the iPad app.

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Understanding Customers Data Analysis

Customers data will be stored and analyse with our AI system.

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Personalised Recommendations Increase Sales

SERGE LUTENS beauty advisor helps customer choose the right product(s) for testing and provides makeup session at the MU table.